SEO Specialist Vs Digital Marketing Specialist, Career path Comparison
A career in digital marketing is one of the most sought-after career paths in today's digital world. You can advance in your career by improving your skills in this area. SEO Specialist and Digital Marketing Specialist are both marketing career path titles that require a variety of skills to succeed in. Some of the skills being developed include language fluency in both writing and communicating, a creative eye, analytical skills, and many more. Both of these careers have unique roles to play, and this article will give you insights into which career path suits you the best. Let us first take a look at digital marketing career progression
Digital marketing career progression
A digital marketing career begins as a digital marketing intern, then progresses to digital account executive (generalist), and further progresses to digital marketing specialist. Digital marketing specialists, SEO specialists, ads managers, digital media planners, social media specialists, marketing automation specialists, content marketing specialists, and digital marketing analysts are just a few of the roles that make up digital marketing teams in digital agencies. The positions of digital account executives and managers deal directly with clients. In smaller agencies, workers frequently assume multiple responsibilities.
Responsibilities of a Digital Marketing Specialist
Specialists don't talk to customers very often. They labor in the background and concentrate on the precise execution of each project. Specialists will require a minimum of one year of experience to become a digital marketing specialist. The job's duties are technical in nature and call for in-depth knowledge of each relevant field.
Preparing and carrying out an extensive digital marketing plan that includes email campaigns, display advertising campaigns, and other initiatives.
Designing, creating, and maintaining a brand's social media presence
Campaign performance measurement and reporting
Identifying trends and insights, and then optimizing campaigns based on those same insights
Generating innovative and fresh growth tactics
Skills of a Digital Marketing Expert
Critical Thinking
Storytelling ability
Creativity
Content Marketing
Communication skills
Data Analysis
Email Marketing
Customer Relation Management (CRM)
SEO and SEM
Social Media Management
SEO Specialist career path
SEO as a concept has only been around for a little over 20 years, but it has already created a huge amount of jobs for marketers and people in almost every industry. Over 1 billion websites exist today, and each one must compete for users' attention on search engine result pages for Google, Yahoo, Bing, and other less popular search engines. After all, when it comes to organic and content discovery, SEO is still king. The SEO career path begins as an SEO intern, then an SEO executive, and then an SEO specialist.
Responsibilities of a SEO Specialist
A SEO specialist will identify strategies, techniques, and tactics to increase traffic to the website and gain a prominent position on the search engine results. They will create new opportunities for companies, drive growth and generate leads that help the company make profits. They test various designing, layout, and advertising strategies to increase organic traffic and make sure that the content is enhanced with keywords to appear among the top hits of a search engine result.
Analyzing and evaluating client sites that require improvisation and optimization
Choosing powerful keywords to attract the most beneficial traffic creating thorough strategy reports
Running PPC advertisements
Maintaining websites, blogs, and social media accounts with effective SEO content
Incorporating powerful keywords into online content and websites
Strong calls-to-action to convert visitors
Keeping track of the SEO strategies and terms used by rivals
Skills of an SEO Specialist
Competent– Stay updated with the latest SEO trends
Critical thinking– All SEO projects are not the same
Data Analysis– Reading and interpreting data
Research– Able to produce well researched keywords
Writing skills– SEO is a strategy that works with content. Writing it in an appealing manner drives results
Effective Communication– maintaining good relationship with clients is important
Strategic decision– SEO does not have a clear path. The specialist should be strategic enough to drive results
SEO Specialist or Digital Marketing Specialist, what is the next level career path?
With all the given information, it is clear that the roles of both a SEO Specialist and a digital marketing specialist are different, but the skills required to move into both career paths are almost similar. The role of a digital marketing specialist is vast and requires a lot of knowledge, effort, and skills, which can be achieved through experience and innate abilities. Unlike a digital marketing specialist, the role of an SEO specialist is quite specific.
Both these job roles have their own challenges which are:
The difficulty of adjusting to a constantly changing environment
Consistency in content creation can be difficult
Fulfilling deadlines
Personalizing customer experiences
Preserving creativity
Increasing traffic and generating leads
To keep up with the competition
Creating engaging content that provides value
If you would like to flourish in both of these career paths, take care of yourself by continuing to learn. Keep yourself updated all the time. This is the best way to handle the constantly evolving challenges of a demanding career in digital marketing.
If you are just getting started, find a course that meets your needs and make sure to do your research. Once you finish the course, work for a digital marketing company. If you are not sure of your career path yet, the best option is to get started as a digital marketing intern.
When you work for a company, you will be exposed to a wide variety of industries while working for an agency, and there are endless opportunities to build a diversified portfolio. However, with evening and weekend shifts being common, the workload can be extremely heavy. Do not consider this a burden, as you are gaining experience.
Work for some time, as this will give you the opportunity to decide which career option suits you the most. Later, if you decide to move into SEO, you can get started right away as an SEO intern and make a career as an SEO specialist.
Related Articles -
Which Career path is best, Data Science or Digital Marketing?
Develop Your Career and Business with Google Online Course